Saturday, March 03, 2007

Sony Bravia and Paint

This is the latest (not really) Sony Bravia ad featuring massive paint explosions. It took 10 days and 250 people to film. Huge quantities of paint were needed, which had to be delivered in 1 ton trucks and mixed on-site by 20 people.

The Making Of:

A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.

The cleanup took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.